El Clot de Galvany
This fictional brand identity project responds to a pressing environmental challenge: protecting the Paraje Natural Municipal El Clot de Galvany. As urban development continues to expand around its boundaries, the need to foster public awareness and responsibility towards this natural space becomes increasingly urgent. More than a visual redesign, this proposal serves as the foundation of an environmental awareness strategy — aiming to reconnect the community with the park and inspire its active preservation in the face of urban pressure.
Client
Ajuntament d'Elx
What I did
Brand Identity
Tools
Illustrator, After Effects, Photshop & Indesign
Solution
The solution translates into a brand identity system designed to activate the park through strategic communication and public engagement. By combining campaigns, activities, and on-site initiatives, the project seeks to raise awareness and foster a deeper connection between people and this protected environment.
The visual identity draws from the Mediterranean ecosystem and hiking culture, embracing a minimalist and functional aesthetic. Inspired by routes, landscapes, and birdwatching, the system uses simple forms and natural tones to evoke exploration, calm, and respect for nature.
More than a visual layer, the identity becomes a tool to reconnect citizens with the park — encouraging them not only to visit, but to value and preserve it.The solution translates into a brand identity system designed to activate the park through strategic communication and public engagement..
